Potentially, yes. It is no secret that marketers are investing a large portion of their budgets into native video advertising since 85% of the content we consumed online in 2021 was video. A well-placed video ad can deliver CPMs anywhere between $9 to $20. In general, we can say that a video ad will bring in more revenue than a display ad. However, of course, your actual income and the success of your ad setup are relevant to your geos, market, and audience.
FAQ
Which websites work best with Google AdSense?
AdSense works best with small websites. It gives non-technical website owners a quick and easy way to monetize their site. As a website passes 10,000 sessions per month it's usually more profitable for the website owner to switch to header bidding.
Which is the best AdSense alternative?
Publishers see an increase of 57% in ad revenue on average when switching from AdSense to header bidding with Snigel. This is because AdSense limits you to one advertising provider — Google. But header bidding with Snigel allows you to access an unlimited number of advertising partners including Google, Amazon, Microsoft, and much more. When you add more advertising partners, you increase the competition for the advertising space on your website. This means advertisers have to bid more to win which increases your revenue. Plus, Snigel provides advanced ad tech for maximizing revenue that you can’t get with AdSense. And our ad ops specialists build, implement, and maintain a custom ad optimization strategy for you.
Can I use other ads with AdSense?
Yes, you can use AdSense alongside alternative tools like Snigel, other header bidding providers, or Amazon affiliate links. The advantage of using a mixed approach is that you can increase and diversify your revenue. AdSense generally works best on advertising units above the fold with a CTR above 2%. Header bidding works best on advertising units below the fold or with a CTR of less than 2% and Amazon affiliate links work best on product or review pages. Get in touch for a free assessment of how to mix AdSense and header bidding with Snigel for maximum revenue.
Who is the highest paying AdSense alternative
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